- The Government of India has set up a dedicated Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) with the aim of providing impetus to these ancient healthcare systems with a targeted thrust.
- In many places in India, the Indian systems of medicine and homoeopathy continue to be widely used due to their accessibility and sometimes, because they offer the only kind of medicine within the physical and financial reach of the patient.
- The Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy provides ample opportunities for investment, education and research, health services and training in the AYUSH sector.
- The department has a âCentral Sector Scheme for promotion of International Cooperationâ which aims to promote global acceptance of AYUSH systems of medicine, facilate international promotion, development and recognition of Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoepathy. Its purpose is also to create awareness about AYUSH strengths and utility in emerging health problems, to foster interaction of stakeholders and market development of AYUSH at the international level, to support international exchange of experts and information for the cause of AYUSH systems, to give a boost to AYUSH products in the international market, to establish AYUSH academic chairs in foreign countries.
- One of the main reasons for the surge in demand for AYUSH is concerns related to escalating costs of conventional health care and the adverse effects of chemical-based drugs and increasing lifestyle disorders.There is an epidemiological transition. By the year 2020, non-communicable diseases (NCDs) are expected to account for seven out of every 10 deaths in developing regions. AYUSH has the strength in managing NCDs.
- India has conducted international exchange programmes, seminars and workshops on AYUSH. MoUs for âCountry to Country cooperation in the field of tradional medicineâ have been signed with China, Malaysia, Hungary, Trinidad and Tabago and is in the pipeline with Serbia, Nepal, Bangladesh, Sri Lanka and Mexico.
- Ministry of Tourism also promotes AYUSH Systems of Medicine by organising and participating in various wellness and medical tourism events and by running publicity campaigns and organising road shows in the overseas market.
Reasons to Invest
- India has an unmatched heritage represented by its ancient systems of medicine which are a treasure house of knowledge for both preventive and curative healthcare.
- The demand for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) and herbal products is surging in India and abroad. India is the second largest exporter of AYUSH and herbal products.
- Indian systems of medicine and homoeopathy particularly Ayurveda and Yoga are widely recognised for their holistic approach to health and capability for meeting emerging health challenges. These systems are playing an important role in achieving the national health outcome goals of reducing Maternal Mortality Rate (MMR), Infant Mortality Rate (IMR), malnutrition and anemia.
- The country has developed vast AYUSH infrastructure comprising of 686,319 registered practitioners, 26,107 dispensaries and 3167 hospitals in public sector, 501 undergraduate colleges with annual intake of 28,018 students, 151 centres for post-graduate education with annual admission of 3504 scholars and 8896 licensed drug manufacturing units.
- India also has a vast infrastructure with a dedicated Central Council of Indian Medicine, Central Councils of Homoeopathy (Regulatory Councils) and five Central Councils for Research, one for each AYUSH system. There are seven National Institutes (two for Ayurveda and one each for other systems), two North-eastern institutes to cater to needs of a specific area, two Pharmacopoeia Laboratories, one Pharmacopoeia Commission for Indian Medicine, a National Medicinal Plants Board and a public sector undertaking for manufacture of standardised Ayurvedic and Unani medicine.
- Investors and corporate houses are increasingly investing in AYUSH sector.
- India has a vast reservoir of natural flora and fauna and also ancient texts and knowledge that have made it an authority in the field of AYUSH.
- Ayurveda has a unique therapy called Panchkarma which is beneficial for preventive/promotive health and also for treatment of many chronic lifestyle disorders.
- Yoga is widely recognised and practiced in Asian as well as western countries. Several yoga centres/studios have been established across the globe during the last 4-5 decades.
- Yoga is a drugless system and can be applied as independent modality or as an add-on therapy with other systems. The classical methods of yoga originated and propagated in India has its own advantages.
- The ancient Indian texts have defined the concepts of doâs and donâts related to dietics, conduct, activities etc. which are used as natural modalities for prevention of diseases and restoration of health.
- Department of AYUSH, The Ministry of Health & Family Welfare
- National Medicinal Plants Board
- Ayurvedic Drug Manufacturers Association
- National Centre for Complementary and Alternative Medicines
- Pharmaceuticals Export Promotion Council of India